Check out my recent appearance on the Spill the Ink podcast by Reputation Ink, where I had the opportunity to discuss strategies for modernizing branding and driving marketing success in the architecture, engineering, and construction (AEC) industry.
In this episode, I explored key topics that are top of mind for AEC firms looking to enhance their market position and achieve sustainable growth, including:
Modernizing Legacy Brands: How to balance tradition with innovation to create brands that resonate today and into the future.
Building a Strong Employer Brand: Telling compelling stories to attract and retain top talent in a competitive industry.
Harnessing Data and Technology: Leveraging marketing automation and analytics to drive smarter decision-making and measurable results.
Standing Out in a Crowded Market: Practical tips for effective positioning in competitive industry sectors.
The discussion was an excellent opportunity to share insights and actionable strategies that I hope will inspire AEC firms to think more strategically about their marketing and branding efforts.
You can listen to the full episode here: Spill the Ink.
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